RENOWNED PRODUCER PRACTICES AN INNOVATIVE AND HONEST METHOD OF WORKING WITH MUSICIANS
New partnership model benefits Artists creativity and their bank accounts

Producer, Brian Virtue (Jane’s Addiction, Deftones, 30 Seconds To Mars) and industry veteran, Jean Lazarus, have launched a new label/partnership company, Modernist Movement. Modernist Movement has thrown out all of the rules from yesterday’s music industry. Every artist will have their own partnership with the company and that partnership will have its own unique expectations of each other. Filling the void where the DIY band can get overwhelmed with how to make the next step and where signed artists get stuck with the conflicting agendas of the people they do business with. Modernist Movement shares in the artists concerns for their career in the greater long-term picture.

"Artist development is no longer available in this industry. Today’s companies can only be concerned with music as a product and only in the current product at hand. Artists need to be able to experiment and find themselves. We want to give our artists this luxury. We don't want them to feel like every recording could end their career. I want to give the artistic control back to artists. They are the ones with the vision; I just want to help them find it.”
-Brian Virtue, Co-founder Modernist Movement

“With most corporate-distributed independent labels not being able to ship a significant number of discs to the few remaining stores, the old business model is just broken. This has driven these small vanity indies to take on the same old shortsighted flaws of the majors. A partnership like this both encourages musical creativity and is a stronger more financially viable model for all parties.”
-Barry Donegan, singer Look What I Did

The first two releases from Modernist Movement will be Nashville based bands Look What I Did and Born Empty. Both releases are produced by Modernist Movement's own Brian Virtue. These releases will be available through all major digital outlets, the Modernist Movement online store, at artist's shows and at various specialty record stores around the country.

“With retailers drastically cutting their recorded music floor space, why go with a third party distributor only to be giving away a large portion of the profits? This money will end up with our artists. They will actually see real revenue from their music. I'm excited to have artists be able to make music a viable way to earn a living without compromising their visions. There are a lot of fans that still will give money to artists out there; they just want to know that the artist will see it. The public has learned how the industry accounting works and they don't want to pay $13.98 only to have $1.00 go towards the artist’s debt. They would rather buy a shirt and know the money is going directly to the band”
-Brian Virtue, Co-founder Modernist Movement

“We want to work with true talent that is willing to put forth as much effort and energy as we are. There are no hidden agendas here, just the desire to get amazing music out to the masses and set up a new format for doing so that doesn't leave the artist broke(n) at the end of the day.”
-Jean Lazarus, Co-founder Modernist Movement

Modernist Movement is currently accepting artist submissions and is excited to build its current roster.

Artist submissions can be sent to:

Modernist Movement
PO Box 475
Hermitage, TN 37076